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WHAT WE’RE ABOUT

Dysfunctional Executives is a programme of support delivered by Wild & Kind CIC

We help the dreamers, the doers and the dysfunctional executives. The ones who colour outside the lines and still somehow run the show. Whether you’re launching a purpose-led start-up, running a shop with soul, or trying to make sense of the chaos that is your inbox, we offer business advice for freaks, geeks and anyone else who doesn’t fit the usual mould.

This is support for people building businesses (and lives) on their own terms, even when it’s messy. We bring clear thinking, no-bullshit consultancy, and neurodivergent-smart systems that actually help you get stuff done. Virtual assistance, retail consultancy, founder support - whatever it is, we’re in the background helping you hold it all together.

No suits. No corporate fluff. Just real talk, solid strategy, and a bit of well-placed rebellion!

Meet the Team

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Helen McLean

Retail consultant with 23 years working in the field.

Mum of two, Leo energy, organised powerhouse, project management pro.

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Trudi Donahue

Social Entrepreneur with 10 years experience of running businesses, inspiring to some, dysfunctional to others.

Mum of two. Point & click adventure game freak, spreadsheet fanatic.